Introduction to Vertex AI Search for Commerce
In this course you will explore Vertex AI Search for commerce and how it can be used to improve customer experience. You will explore the core functionalities of Vertex AI Search for commerce with a discussion on common use cases and solutions before implementing a basic search app in Vertex AI Search for commerce. Afterwards, you will discuss how to manage data ingestion and quality for your search app, optimize recommendations with personalization, deploy your search app, monitor and analyze search performance, and discuss advanced features and general best practices.
- Duration: 2 days
- Languages: English, German
- Level: Intermediate
- Group size: Up to 16
What you'll learn
- Understand the core functionalities of Vertex AI Search for commerce.
- Explore use cases and solutions using Vertex AI Search for commerce.
- Implement data ingestion and quality pipelines for catalog and user event data.
- Personalize search results and recommendations for customers.
- Monitor search performance results.
- Understand advanced features and best practices for Vertex AI Search for commerce.
Prerequisites
- "Modernizing Retail and Ecommerce Solutions with Google Cloud" or equivalent experience with Google Cloud.
Course outline
Introduction to Vertex AI Search for Commerce
- Overview of Vertex AI Search for commerce
- Key concepts for Vertex AI Search for commerce
- Tour of Vertex AI Search for commerce in the Cloud Console
- Example use cases
Data Ingestion
- Data ingestion pipelines
- Data sources (Cloud Storage, BigQuery, Merchant Center)
- Data transformations and pre-processing
Data Management
- More on data transformations and pre-processing
Search and Browse
- Data Quality
- Search and Browse Functionality Deep Dive
- Results Personalization
- Optimization Controls
Recommendations
- Recommendations Overview
- Recommendation Models
- Building a Recommendation Strategy
Deployment, Monitoring, and Testing
- Serving Configurations and Controls
- $A/B$ Testing and Experimentation
- Analytics
- Monitoring
Advanced Features
- Query Expansion
- Faceting and Filtering
- Boosting Search Results
- Vertex AI Search for commerce Integration with other Google Cloud Services
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Not sure which course fits?
Book a 30-minute call. We'll look at where your team is, what they need to be able to do, and put together either a specific course date or a tailored learning plan.